What are Off-site SEO Backlinks?
Off-site SEO also called off-page SEO involves taking action outside of your website to optimize it by improving your websites rankings within search engine result pages and increase traffic to your site to improve the user experience and perception of the popularity of a site. This is done by using content and building off-site SEO backlinks with reputable websites.
Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of high-quality content, building relationships, and gaining links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
The Link building process
The link building process involves gaining links from other websites to yours. Building backlinks is an important factor of off-site SEO because they show Google that your site and its content is a quality resource. Effectively these websites are “vouching” for the quality of your content. As a result, a website with many high-value backlinks from higher ranking websites will rank higher on Google. The higher your website appears on Google rankings the more likely to generate more traffic than similar websites that appear lower down.
The different types of links
There are 3 main types of links:
- Natural links
- Manually built links
- Self-created links
Natural links are gained without any action from the page owner. Except by creating high-quality content that is worthy of being linked to because it is relevant and useful to users.
Manually built links are gained by taking action and seeking out customers or other relevant websites to link to and share your content.
Self-created links are gained by linking your page in online directories, forums or blog comments.
The benefits of off-site SEO backlinks
In order to understand this, you must first understand how a link has been created, the structure of a link, how search engines see links and what they can interpret from them.
In off-site SEO, the overall opinion is that the relevance, trustworthiness, and authority of a website are beneficial in a page’s ability to rank on Google.
Links are important for 2 reasons:
- Backlinks are considered a vote of confidence from one website to another
- They can be effective in gaining referral traffic as links can send traffic from 1 website to another
The general conscious is that the more links a website has the more influential Google consider that website as links are at the heart of Google search. However, you cannot just build any link.
It is important that these links are natural links and not artificial or manipulatively gained to try and trick Googles algorisms. If they detect that your backlinks are artificial or manipulatively gained them will devalue or even punish your website.
In order to build quality natural links, they need to be relevant to users. When building links a question you need to ask yourself is “will this link be powerful now and continue to provide power in the future? It can be quite easy to spam high ranking websites or to gain lots of low-quality backlinks but this is the worst way to build links.
Link building is not an easy process as there are many common link building myths and the backlinks need to have value and power from high ranking websites. There needs to be an incentive for these higher ranking websites to link to yours. The best way to do this is to write high-quality natural content that is link worthy.
How to gain off-site SEO backlinks
On-site SEO and off-site SEO are two of the main components of the search engine optimization process. Link building involves gaining backlinks from sources outside of your own website, therefore, you have to gain links from other sites. If these sites mention and link to your website it will act as a vote of confidence for Google that your site is perceived to be popular and contain quality content. However, it is only effective if these sites are authorities and relevant. The process of gaining high-quality relevant backlinks can be complicated. It is recommended to use an SEO expert who offers services to help you do this.